When Your Next Customer Is an AI Agent

The way people discover & buy products is changing. As AI agents begin to help customers research, compare, & make purchases, businesses face a new question: how do you reach & serve a customer whose first interaction with your brand may be through an AI agent?

Join SFPlayground for an evening exploring the future of retail & commerce in the age of AI agents. We'll bring together founders, investors, merchants, payment leaders, & operators to discuss how businesses can adapt as the customer journey becomes more autonomous.

Featured Speakers

Speakers to be announced soon.

Topics on the Table

Discovery in the Agent Era

How brands & retailers can reach customers when AI agents help decide what to explore, compare, & buy.

The Agent-to-Business Experience

How merchants & service providers can work with customer-facing agents while maintaining a useful, personal experience.

Payments, Identity & Trust

How agents may make purchases securely, act with a customer's permission, & navigate fraud, privacy, & accountability.

What Businesses Will Adopt

Where agentic commerce is creating practical opportunities today, & what still needs to change before it can scale.

Startup Demos

Startups building in AI agents, retail technology, payments, customer experience, fraud prevention, & commerce infrastructure are invited to showcase their products.

Schedule

6:00 PM: Doors open

7:00 PM: Panel discussion

8:00 PM: Continued networking & demos

9:00 PM: Event concludes

Registration & Attendance

This event is designed for founders, investors, retailers, brands, payment leaders, engineers, & operators building or adopting the next generation of commerce technology.

Presented by SFPlayground